Services

Digital doesn’t need to be complicated.

At its best, it’s simply an online version of how you already communicate with people when they pick up the phone or walk through your front door.

My role is to help organisations simplify and clarify what needs done, then find digital solutions that make sense for users, teams, and commercial realities alike. The work blends strategy, creativity, and usability to bring clarity and direction to tricky digital challenges.

You can tap into any of these areas on their own, or combine them for more end-to-end support.

back to basics

Strategy, audits, and direction

When things feel muddled, this is where we start.

I help organisations step back, understand what they’re trying to achieve, and work out what actually needs done. That might be around a website, a wider digital presence, or a specific challenge that’s been hanging around for a while.

This can include:

  • digital or website audits

  • clarifying goals, audiences, and priorities

  • sense-checking ideas, plans, or existing work

  • advice on what to do, how to do it, and how to do it efficiently

The outcome is clarity and direction, not a pile of documentation.

Communicating clearly

UX, service, and content thinking

This is about how you communicate with people, and how easy you make it for them to understand what you do.

I help organisations think through how their audience experiences their website or digital tools, and how clearly their story, services, and value come across.

This might involve:

  • shaping content and messaging

  • improving structure, flow, and usability

  • helping teams think from the audience’s point of view

  • making sure digital feels human, not corporate

Put simply, it’s about conveying what you do in a way that feels natural, useful, and true to who you are.

Putting pen to paper

Web projects and delivery support

I don’t design logos or write code myself, but I play a key role in making sure the right things get built, in the right way, for the right reasons.

I often support organisations through website projects by:

  • helping plan and scope the work

  • acting as a bridge between teams and suppliers

  • supporting RFPs or supplier selection

  • keeping decisions grounded in real needs and constraints

This applies whether it’s a website, an app, or a broader digital project. The focus is always on delivery that makes sense for your organisation and your audience.

Ongoing support

Digital management and consultancy

For many organisations, what’s most useful is steady, trusted support over time.

I often work as an extension of in-house marketing teams, providing ongoing digital guidance and helping them make the most of what they already have.

This can include:

  • regular check-ins and advice

  • help prioritising ideas and opportunities

  • support navigating new tools, platforms, or projects

  • acting as a digital sounding board when decisions need made

It’s especially helpful when time, knowledge, or capacity are limited.

How this might look for you

Rather than fixed packages, my work flexes depending on who you are and what you need.

For business owners and small teams

When you’re doing most things yourself, I can help bring clarity, structure, and confidence to your digital decisions, without adding more work to your plate.

For in-house marketing teams

I work alongside teams as a digital extension, helping with strategy, websites, supplier management, and prioritisation when resources are stretched.

For Agencies & Freelancers

I can support with project structure, strategy, and client communication, particularly where work spans multiple disciplines and needs joined-up thinking.

A note on budgets

Budgets matter, and I take them seriously. I work with organisations of all sizes, and I genuinely believe there’s usually a sensible digital solution at most budget levels.

I’ll always be pragmatic, upfront, and focused on value. No unnecessary complexity, and no pretending that bigger automatically means better.

FAQs

  • No. The sectors mentioned are the ones I’m most passionate about and have the strongest connection to, but they’re not exclusive. If the work feels like a good fit, I’m always open to a conversation.

  • It means I work across strategy, content, UX, and digital rather than specialising in one narrow discipline. My strength is in seeing the whole picture, understanding how different pieces fit together, and helping organisations make sensible, joined-up decisions.

    When something needs specialist expertise, I bring in people from my network who are best placed to help.

  • I don’t run advertising campaigns or manage social channels day to day. My experience sits more on the strategic side of these platforms.

    If paid media or social support is needed, I’m happy to help shape the strategy and introduce you to trusted specialists I work with regularly.

  • My day rate typically sits between £300 and £350, depending on the organisation and the nature of the work.

    There’s no minimum commitment. Many people start small to see whether working together feels useful, then build from there.

“Embrace the journey of your story, for as it unfolds, so too can your website. Keep it authentic to the present moment, and the future will effortlessly fall into place. It always finds its way.”

— Wise words from a trusted source