How I work

I see my role as your guide, helping you navigate the digital world safely, confidently, and efficiently. Whether it’s clarifying priorities, connecting you with the right specialists, or turning your ideas into a digital presence that genuinely reflects your organisation, I’m here to make the journey smoother.

The Cairn Collective

Practical, flexible, and collaborative

You deal directly with me, but when a project needs it, I bring in trusted freelancers from my network: designers, developers, photographers, copywriters. This way, the right people are on the right job, bringing energy, expertise, and genuine passion for your sector and project.

I’m a generalist in lots of things and a specialist in none. I can’t create a brand from scratch or write code to build a website, but I know the talented people who can. Over the years, I’ve met loads of amazing agencies and freelancers, and I know not just what they can do but the sectors they’re interested in.

This approach combines the reassurance of an experienced agency with the focus, energy and care of a small team. It keeps things efficient, flexible and human.

Flexible ways to work together

I work in a way that fits your organisation — whether it’s a single project, a block of time through the year, or ongoing support on retainer. The goal is to make sure we can focus on what really matters for your organisation and audience, without locking you into something rigid.

My approach

I like to get under the skin of a challenge before proposing solutions. That means understanding your organisation, your audience and your goals. I don’t believe in off-the-shelf solutions — every project has its own terrain.

Your digital presence should simply reflect who you are as an organisation: the personality you convey, the conversations you have, and the experiences you create in the real world. My job is to help translate that into digital tools, websites and communications that feel authentic, work for your audience and make sense for your team.

From there, we map a clear route forward: prioritising what matters most and finding practical digital solutions that actually support your goals. The aim is always to make your life easier while helping your organisation thrive online

What you can expect

  • Clarity: a clear picture of where you are, where you want to go, and the practical steps to get there — no jargon, no guesswork, just a sensible route that makes sense for your organisation.

  • Efficiency: practical solutions that actually help your organisation. Whatever your budget, there’s usually a way to make digital work for you. And as a penny pinching Scot, I’m always thinking about value and making every pound count!

  • Collaboration: I integrate closely with your team, working alongside you rather than imposing a separate process. When extra expertise is needed, I bring in trusted freelancers who are genuinely passionate about your sector and project — giving you the focus and energy of a small, committed team, without the overhead of a traditional agency.

  • Impact: digital tools and platforms that genuinely reflect who you are, connect you with the right people, and help your organisation thrive — turning your online presence into something that works for you, not against you.